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Artisanal bounty: 'Trunkin' in 2020' to help artisans
Lending a hand
Through word of mouth, Bhatia connected with artisans all around northern India and set-up a system to sell their excess inventory on his website, Trunkin’. The Navjeevan Vihar resident also collaborated with a number of e-commerce sites such as Amazon, Flipkart, and Meesho to trade these goods. Deriving the name from ‘left in a trunk’, Trunkin’ has a team of five who work with Bhatia to ensure that not only are the products sold top-notch but the artisans are also well compensated for it. “Many of the artisans told me that it was no use trying. They weren’t receiving any orders. I convinced them to give me their stocks as long as they were finished goods,” says Bhatia, a fourth-year law student from Sonipat’s OP Jindal Global University, who is juggling both the company and academic work.
A collaborative effort
Trunkin’ has currently partnered with over 500 artisans and designers from northern Indian states—Delhi, Uttar Pradesh, Rajasthan, and Gujarat, and sells items made out of crafts such as brass work, pottery, lacquer work, and beading. The company now has a United States license, and also sells in Canada, at affordable prices starting from Rs 199.
Extending support to craftspersons
Trunkin’, an initiative by Navjeevan Vihar resident Manav Bhatia, has partnered with over 500 artisans and designers from northern Indian states of Delhi, Uttar Pradesh, Rajasthan, and Gujarat.
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